Not everything needs to be louder.It needs to be clearer.

We design and refine websites and learning experiences that feel as good as they function - structured, intuitive, and built to convert.

5+ years designing, refining, and repairing digital experiences for authors, educators, and organizations.

TWO WAYS TO WORK TOGETHER

Websites & Conversions

Websites and systems designed to be clear, structured, and easy to move through.

  • Shopify Websites

  • Squarespace Websites

  • Design Days (for sales page setup, light website refresh, checkout refinement)

  • Pre-Build Website Assessments :

  • Website Diagnostic - Immediate fixes

  • Conversion Audit - In-depth review

Learning Experiences

Thoughtfully designed, easy-to-follow learning experiences favour learning & retention.

  • Course design

  • Interactive modules

  • Accessibility-focused builds

  • SCORM-compliant eLearning

PHILOSOPHY

Why this work matters

A good experience feels effortless.A great one feels intentional.Whether someone is browsing a website or moving through a course, the experience should feel clear, satisfying, and human.Not rushed. Not overwhelming.Just... well made.That's what I design for.

SELECTED WORK

across PUBLISHING, EDUCATION, and PROFESSIONAL ORGANIZATIONS

Websites & Conversions

ÉCHOFICTIONS

From AUTHOR SITE to BOOKSTORERebuilt a Wordpress site into a bilingual (English/French) Shopify storefront designed for direct sales and long-term growth.


ÉDITIONS TERRE D'ACCUEIL

Restored a broken checkout systemRepaired a critical issue between platforms, restoring a seamless purchase flow still in use today.

BEFORE

AFTER

Learning Experiences

ORDRE DES CRHA

Built a complete learning experienceDesigned an interactive, accessible, multi-module
e-Learning course, now delivered as a paid training.

CENTRE PATRONAL SST

Refined learning clarityRestructured e-Learning modules to improve usability, comprehension, and flow.

Instructor-Led eLearning

OUR PROCESS

DIAGNOSE

We identify what's unclear, underperforming, or quietly costing you.

CLARIFY

Structure, messaging, and flow are refined so everything makes sense.

REFINE (OR) BUILD

We optimize what exists or rebuild what's needed.

DELIVER

You leave with something clear, usable, and built to last.

SERVICES

The Website Diagnostic

TIMELINE : 3-5 Business DaysPERFECT FOR : EXISTING BUSINESSES WHO NEED A QUICK REFRESH

A focused review of what's quietly affecting your website's.


THE WEBSITE DIAGNOSIS INCLUDES:

  • A Loom video walkthrough

  • The Website Diagnostic Report (PDF)

WHAT'S IN THE REPORT?

  • First impressions & homepage clarity

  • Mobile experience review

  • Conversion & calls-to-action

  • Basic SEO observations

  • Top 5 priority fixes (ranked by impact)

The Conversion Audit

TIMELINE : 5-7 Business DaysPERFECT FOR : EXISTING BUSINESSES WHO NEED A COMPLETELY NEW STRATEGY

A deeper, more strategic breakdown of your website and conversion flow.


THE CONVERSION AUDIT INCLUDES:

  • Loom video walkthrough of your website

  • 30-min 1:1 Strategy Call with Munirah

  • The Conversion Audit Report (PDF)

WHAT'S IN THE REPORT?

  • Everything from the Website Diagnostic AND

  • Full-page analysis (for entire website)

  • Flow + hierarchy review

  • Conversion mapping

  • Strategic recommendations

Shopify Website

TIMELINE: 6-8 WEEKSPERFECT FOR: E-COMMERCE BRANDS

Visually stunning e-commerce websites for online store owners. Conversion-focused Shopify websites that create an excellent online shopping experience.

INVESTMENT : FROM $5495
*(TAILORED TO THE SCOPE OF YOUR PROJECT)

Squarespace Website

TIMELINE: 4 WEEKSPERFECT FOR: SERVICE PROVIDERS

A beautifully curated Squarespace website that appeals to your dream audience. Squarespace websites that are unique and easy-to-manage after your launch.

INVESTMENT: FROM $2975
*(TAILORED TO THE SCOPE OF YOUR PROJECT)

Design Days

TIMELINE: 1 DAY
A PLANNED 8-HR INTENSIVE DESIGN DAY

Need our design support to add something special to your website?
Book us for a day or two to get all the changes made for you!

INVESTMENT: $975

eLearning Consultation

Training should feel structured, clear, and easy to move through.We design learning environments that respect the user's attention - and make information easier to absorb and apply.

We build for the long-term... (just like our relationships with our clients)

Our clients don't just launch and leave.They return to refine, expand, and improve... and chat - because the work is designed to evolve with them.

If something feels off, it usually is.

We'll help you see it clearly - and fix it once and for all.

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